Bud might find a place on #9 Dodge
In an event that may speed up the process of negotiations, Dodge announced that it may give up one of its logo on Kasey Kahne’s Number 9 to facilitate the deal. The leading beer company might agree for a position on the hood, which Dodge is willing to let go if a deal is struck with Budweiser.
Darryl Jackson, the vice president of sales for Chrysler in an interview said, “The Company is always looking for good long-term relationships”. He went on to say that, “Budweiser or whoever is a very, very solid brand. It brings with it a very good clientele base of which just so happens to line up with us pretty well from a Dodge perspective.”
The beer company has been on the look-out for a new name after Dale Earnhardt Jr., who’d announced recently that he wouldn’t keep the Budweiser as his primary sponsor for the Hendrick Motorsports in 2008. Kahne is the company’s top choice to replace Dale Earnhardt Jr. Ray Evernham, #9 - Evernham Motorsports Team owner has been negotiating with Budweiser to sponsor the #9 car in 2008 and the only obstacle so far was the long term deal of Dodge Motorsports to stay on the #9’s hood. Dodge seems to have given way to help ease the monetary strain. Evernham was also heard saying that the team has other offers as well for Kahne’s sponsor.
The deal which is more or less done is set to contribute more money to the Evernham Motorsports than Budweiser was contributing as a primary sponsor. The team suffered two crashes in the last race and is trying to rope in sponsors to get competitive again. Good luck to them.
